Smirnoff NYC Event
For these experiential events for our client, Smirnoff, I managed invites and RSVPS. I conducted influencer outreach for both events, securing influencers of up to 1.2M followers.
34/46 guests attended, resulting in a 74% attendance rate and a total of 3.7M followers/impressions for this event.
I created a PR plan for the iconic brand Issey Miyake in this project. We hypothetically put together a fashion show that included a dossier, venue, sponsors, a shot list, and headlines.
Media advisory about Issey Miyake's collection debut at Paris Fashion Week 2023.
In this hypothetical situation, McDonald's is releasing a new "McVegan" burger in the US. I wrote this press release which included all relevant information about the new product.
This is a pitch I sent to an editor at Harper's Bazaar, pitching our client Marina Raphael and her luxury handbags.
Pitch Deck for Social Shopping App: Touche
I collaborated with the start-up app Touche and delivered a pitch deck. This deck contained an overview of the app, research, and analysis of competitors, target market, social media habits, and user personas. I also communicated feedback directly to the founder and CEO of the app to ensure the app's success.
Rosie Rosie is a local and woman-owned Chicago pottery shop. I worked directly with the founder to develop a new marketing plan to create engagement and awareness toward her brand.
In this collaborative group project, we developed a mental health social media app that allows users to connect. As the Chief Design Officer of the group, I manufactured all design aspects of the app, including this presentation and the app design.
Mental Health App Proposal
In this detailed marketing plan, my group and I explained all the key aspects that would be the foundation of our social media app.
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